PHILADELPHIA – July 1, 2008 – Interactive marketing to physicians proved to be a winning strategy at the 2008 IN-AWE awards, with Digitas Health receiving several honors for work on behalf of client Novo Nordisk.

The team won a gold award for NovoSeven eDetail, a high-movement, rich media interactive tool for healthcare professionals. Hosted by a hematologist and an emergency department physician, the interactive detail uses a real-life case study, along with several clinical questions, that help engage the physician and guide them toward optimal treatment.

The team also won a bronze award for NovoMedLink.com, a portal offering useful and relevant information for healthcare professionals. The site effectively increases brand awareness and disease education by delivering an experience based upon segmentation, profiles and continued learning.

Digitas Health has enjoyed a stellar award season, having received more than 28 awards and honors since 2007, including the DTC National Advertising Awards, Philly Ad Club Awards, PhAME Awards, Global Awards, Freddie Awards, eHealthcare Leadership Awards and Rx Club Awards. In addition, Digitas Health won Best Places to Work from Philadelphia Business Journal and was named as having the Best Work Perks by CNN.com and CareerBuilder.com. Along with parent company Digitas, Digitas Health also is part of Advertising Age’s Digital A List and BtoB Magazine’s Best Interactive Agency.

About Novo Nordisk

Novo Nordisk is a healthcare company with an 85-year history of innovation and achievement in diabetes care. The company has the broadest diabetes product portfolio in the industry, including the most advanced products within the area of insulin delivery systems. In addition to diabetes care, Novo Nordisk has a leading position within areas such as hemostasis management, growth hormone therapy, and hormone therapy for women. Novo Nordisk's business is driven by the Triple Bottom Line: a commitment to social responsibility to employees and customers, environmental soundness and economic success. With headquarters in Denmark, Novo Nordisk employs more than 26,000 employees in 80 countries, and markets its products in 179 countries. For global information, visit novonordisk.com; for United States information, visit novonordisk-us.com.

About Digitas Health

Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others. With offices in Philadelphia, New York, and Chicago, Digitas Health is a unit of Digitas, leading global digital marketing and media agency and a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s fourth largest communications group, second largest media counsel and buying group, and a global leader in digital and healthcare communications. For more information, please visit www.digitashealth.com.