As CEO, Laura leads the worldwide Digitas organization, and with her executive team is expanding the agency network worldwide to better serve clients on a global basis. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi - a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
Bringing to the role 20 years of experience in brand management, corporate strategy, and strategic consulting, Laura has led operations in the US and helped grow the agency to be recognized as a leading digital marketing agency, who helps the world's biggest brands develop, engage and profit from building profitable relationships with their customers.
Prior to joining Digitas in 1999, Laura was president of Marketing Corporation of America, providing strategic consulting services to clients in the pharmaceutical, technology, entertainment, and financial services industry. Previously, she led the consulting practice at Yankelovich Clancy Shulman providing strategic marketing services to Fortune and Service 100 clients. Before becoming a consultant, Laura worked in strategic planning for Pfizer Pharmaceuticals, as well as product management at Bristol Myers and the Quaker Oats Company.
She serves on the advisory board of the Tufts University Entrepreneurial Leadership Institute and the Board of Directors of Benchmark Electronics.
A summa cum laude graduate of Tufts University, Laura holds an M.B.A. from the University Of Pennsylvania Wharton School Of Business.
Alan Rutherford,
CEO, Digitas Global
As the CEO of Digitas Global, Rutherford leads the division of the group formed to grow the agency's business and service to clients worldwide. He is based in London and reports to Digitas Chairman and CEO, David Kenny.
Rutherford is charged with driving the growth opportunity of Digitas Global by leading the agency's expansion into major new markets around the world, building relationships with global clients and leveraging the agency's expansion platform businesses, which include the Digitas agencies, the Media Operations and Technology division and Prodigious Worldwide.
Prior to joining Digitas, Alan was VP of Global Media for CPG giant Unilever, where he was charged with increasing both the strategic input of media and efficiency performance. In this role Alan was responsible for significant changes to the way Unilever manages its approach to brand communication. In 2004, he was nominated as one of the ten most influential people in Media.
Prior to joining Unilever in 1998, Rutherford served as a Director at Ogilvy and Mather Europe. Since beginning his career in advertising in 1983, he has held a range of planning, buying and account management positions. Rutherford received an Honors B.A. in Economics from Leicester University.
Mark Beeching,
Chief Creative Officer
As Chief Creative Officer, Mark leads Digitas creative work throughout the agency's network in the USA, Europe, and Asia. He brings to the role a background that spans children's theater, Cold War broadcasting to the former Eastern bloc, general advertising, film production and digital media.
Mark says he feels "just relieved and lucky" that the very unplanned messiness of his career has equipped him so well for these times of rapid change in the media and marketing landscape. His vision for change, leadership and influence have helped produce award winning campaigns that unleash the powerful interaction of brands and people. During his tenure at Digitas, Mark has led innovative digital work for clients including American Express, Delta, Samsung, and InterContinental Hotels Group.
Mark's creative impetus and his championing of Digitas colleagues have resulted in top industry honors including: Cyber Lions silver and bronze and Lions Direct gold and bronze - Cannes Lions International Advertising Festival - and Adweek IQ Independent Agency of the Year.
Prior to joining Digitas in 1999, Mark was executive creative director of Circle.com and co-founder of the London Beechwood agency. Mark holds a B.A., cum laude, and a Master of Arts from Corpus Christi College, Oxford.
Seth Solomons,
Chief Marketing Officer
Seth Solomons, Global Chief Marketing Officer for Digitas, has been at Digitas for 8 years, working across several key client engagements including Samsung, Delta, American Express, and Pfizer. Seth also heads New Business where he is responsible for driving the agency's offering and growth strategy. Under his leadership, Digitas delivered in 2008 net new business revenue growth more than 100% greater than its previous best growth year in 2007.
Seth is a seasoned marketing professional with more than 16 years of integrated marketing experience including traditional advertising, interactive, direct and partnership marketing. Most recently, Seth was named as one of the top 40 under 40 by Advertising Age in July 2007.
Prior to joining Digitas, Seth spent 8 years at Wunderman Worldwide.
Joe Tomasulo,
Chief Financial Officer
As CFO, Joe is responsible for all financial affairs of Digitas globally, including overseeing financial operations and all accounting and finance functions.
Joe most recently served as senior vice president of mergers and acquisitions/real estate, for Publicis Groupe, S.A, based in New York. In this role, Joe played an integral role in the Groupe's expansion and in supporting the infrastructure needs in the US market. He was formerly senior vice president of corporate finance/mergers and acquisitions for BCOM3 Group, Inc. in New York (formerly McManus Group) and has extensive international experience in the financial and legal issues facing the advertising industry for the past 17 years. He began his career with Price Waterhouse as a senior accountant.
Joe holds a B.B.A. in Accounting from Iona College, a J.D. from New York Law School and an LL.M. from New York University School of Law. He is a member of the New York and New Jersey Bar Associations and is a Certified Public Accountant.
