Digitas is the first global interactive agency network, leading a new generation of creative marketing and media agencies designed to unleash the full possibilities of a digital age.
 

Digitas presents at Cannes Lions 2009

From true preditors (producer-shooter-editors) to big Hollywood stars, more and more of the world's hottest film talent is choosing to distribute new work online. So how are brands playing in a world where TV spots don't fit? They don't, so now we are discussing how to hook up the players.

Film Preditors II, hosted by Mark Beeching, is a dating game showcasing some of the hottest of these digital talents looking to team up with brands. But what are brands looking for in a partner? How can filmmakers make themselves sexy? Does brand integration deliver? And does brand-funded production satisfy the filmmakers' creative juices? Will we find the perfect match?

In short, how do brands and content creators get into bed together to everyone's satisfaction - not least the audience's?

For more information about the Cannes Lions International Advertising Festival, visit: http://www.canneslions.com/